According to CinemaBlend who keeps track of these things way better than I do… Kevin Feige who directed Iron Man 3 says that the movie isn’t really all that serious.
“It’s not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you’ll see in Iron Man 3 is some very unique directions that were taken.”
The smart guys at CinemaBlend point out the movie Kiss, Kiss, Bang, Bang, Feige’s other work, which touched on a lot of serious subjects but was a comedy (I didn’t find it all that hilarious, it had its moments).
And do the marketing guys know about this because from the trailer it looked to be pretty darn dark and gritty. Since the only thing I really like gritty are my grits… I’m not sure if I should be pleased at this statement from Feige because while it means we’ll have some in Iron Man 3… his ideas of ‘unique directions’ could end up making me *headdesk* the seats in front of me.
X-Men: The (fan fic) Series 
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