Iron Man 3 hits theaters May 3rd which is only three months away so they are really starting to hit the advertising hard. Below is a selection of news information, photos, etc, but before I get to that, I want to point out something that kinda bothers me: What kind of movie will Iron Man 3 be?
Kevin Feige has said that this is not a serious movie, but the ad copy for the film seems to beg to differ. Every trailer focuses on destruction, and not in the ‘oh, fun action movie mayhem’ but ‘Iron Man has failed, what he loves he can’t protect’ stuff. Almost every picture is either neutral or some kind of ‘look how Iron Man looks crappy and beaten’. I’ve only seen one image that is remotely not-serious. There is a touch of humor in the extended look at the Super Bowl trailer that can be seen on their Facebook page or embedded here.
So, are the ad people simply focusing on the dark and gritty stuff, attempting to capitalize on the ‘TDK effect’? After all, a certain amount of grit is to be expected in this film and that’s perfectly understandable. Tony did go through a lot during the Avengers movie and Pepper Potts could turn into Rescue. But doesn’t focusing on this aspect of the film constitute a total mis-representation of the film?
If this isn’t the ad people taking liberties, then will this movie end up being a hot mess as no one really knows what it’s supposed to be in the first place? I’m hoping this isn’t the case cause I’m really looking forward to Iron Man 3. However, since Iron Man 2 did waver in quality and tried too hard to levy on the emotional introspective side of things… it’s possible that the third movie is somewhere in between and more the woe for it.
Marvel – Iron Man 3 poster
CinemaBlend – Iron Man 3 Super Bowl Spot Takes To The Air And Suggests A Major Character Death
You can watch the embedded Super Bowl ads here.
ComicBookMovie – Official IRON MAN 3 Stills Released
BleedingCool – Let’s Over Analyse This New Iron Man 3 Image For Fun
X-Men: The (fan fic) Series 
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